ALL ABOUT GOOGLE ADS
What is google ads
Why are they important
Benefits of using google ads
Conclusion
WHAT IS GOOGLE ADS
Google ads were originally called Google Adwords it is a form of paid marketing used by businesses to sell its products and services. Here businesses rank themselves on top or desired position on search engine result pages or other google related platforms like youtube . It works on the concept of pay per click which means the ads google run generate money according to each click.
WHY ARE GOOGLE ADS IMPORTANT?
If you want to rank and run your business successfully it is very important to have a good adsense to rank your site. Google ads are very important as-
1)Targeted audience-
Google ads helps us to target the right audience based on google analytics done by various tools and find the right set of audience to target who are interested and can be turned into actual customers from potential customers.This improves our efficiency and saves our resources.
2)Brand awareness
Since our ads rank on top of search, our brand awareness increases as our visibility increases and more people get to know about us whether they become potential customers or not.
3)Increased Traffic
Since ads google play are displayed on top they are more visible and noticed and more people generally tend to click on our landing page.This increases the overall traffic.
BENEFITS OF USING GOOGLE ADS
On the basis of analytics Google advertising is very beneficial for a business in various sense like-
MEASURABLE RESULTS-
Unlike traditional marketing here in google ads we can use google analytics and we can measure our results clearly this makes us cover the gap between our current result and desired result. We can measure our results by certain parameters like conversion rate, total traffic and many more.
2)Multiple ad formats:-
Google ads allow us to display our ads in various desired formats which allows flexibility . Some of the formats are search ads, display ads, shopping ads, video ads,
3)Flexible Budget
Since it works on paid marketing we need to set a budget before running ads but it need not br expensive it is flexible and depends on scale like small scale ,medium scale and large scale.
4)INCREASE LEADS AND CUSTOMERS-
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your targeting so that only people who want to buy your products or services are sent to your websites through this platform. Google Ads enables you to target individuals actively seeking the products or services your business provides. This platform allows for continuous refinement of your targeting, ensuring that only potential customers interested in making a purchase are directed to your website.
CONCLUSION-
This blogs explains the overall concepts of google ads ,what aree google ads, its importance like target audience, brand awareness, increase traffic and many more, benefits of google ads like measurable results,multiple ad formats, flexible budget,incrase leads and customer and more.For further guide to promote you brand you can visit https://digitalmarketingway.com/to-build-personal-brand-by-social-media/.
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