HOW TO BUILD A STRONG PERSONAL BRAND USING SOCIAL MEDIA
In today’s world no matter how you are an entrepreneur , a student, freelancer or a business brand your DIGITAL PRESENCE is your first impression that is how you will be perceived , viewed and judged by any third person.So we should keep our platforms social media active and updated.
WHAT IS A PERSONAL BRAND?
A personal brand is how you make yourself present yourself to the outer world including your goals , motives ,ideas and values. This means what first thought people get when they see your name online on social media platforms and this can be build using social media marketing also called as smm marketing.
WHAT IS SMM MARKETING?
Smm marketing refers to social media marketing meaning promoting your brand or something using social media platforms like twitter , facebook,instagram, whasapp and all other social media apps.It is a media marketing
Why Use Social Media for Personal Branding?
We use smm marketing to fulfill various tasks like to showcase our talents, networking , share our ideas and most importantly to attract clients and grow our business using social media apps and social media platforms.
PROCESS OF SMM MARKETING
Define Your Personal Brand Identity
First step should always be defining yourself and your personal brand which answers various questions such as what are the target audience i want to reach through social media.For what you want to be known for? And most importantly what are your strengths and weaknesses And
cpassion.
Choose the Right Platforms
Media marketing is done very carefully and wisely. In this step according to your personal brand, products services offered and target audience you have to choose the right social media platform,social media apps and social media pages to promote and build your personal brand . You can choose any social media platform like facebook,twitter ,instagram,youtube or any other social media apps also.
Optimize Your Profile
In this step you should optimize your profile on social media apps and all your social media pages to make your first impression count.
This can be done by adding appropriate profile picture, a descriptive bio and self explanatory and unique username. Also, you should try add links of your other social media pages of your other social media platforms.
Create and Share Valuable Content
This is one of the main and most important step here you have to write and create valuable content about description and telling about your personal brand in detail and post od social media pages .
Engage With Your Audience
Your audience should not be bored and feel like having a one way communication. Your brand and social media apps and social media pages should not be dead and inactive you should properly engage with your audience to keep them invested like by replying to their dm of social media apps,comment on other peoples post on social media platforms ,asking questions in comments,and adding relevant and trending hastags under your social media platforms.
Track Your Growth and Improve
Smm marketing is a continuous process you should keep tracking your progress by analyzing posts liked,posts commented on and followers growth on your social media pages.
Conclusion
Social media marketing holds a greater importance in building your brand image you acn not ignore media marketing this will stop your personal brand to grow more so you should follow procedure ,strategies and tactics to grow your social media pages as when your social media pages and social or digital presence grow so do your personal brand and opportunities.
