Search engine optimization (SEO) is an essential part of digital marketing. It is the process of optimizing a website to rank higher in search engine results. Thus increasing the visibility of the website and driving more organic traffic to it. SEO is a complex process that requires a deep understanding of how search engines work and how to optimize a website to meet the criteria of the search engine.
Read also: IMPROVE HEADLINES THE SMART WAY TO COPYWRITING TECHNIQUES THAT ACTUALLY WORK
Why google and SEO
Google is the most widely used search engine and therefore the most important for SEO. To rank well in Google, it is important to understand & follow their guidelines for creating & optimizing content, as well as best practices for technical SEO. This includes things such as creating high-quality content, using relevant keywords, having a well-structured website, & earning backlinks from reputable websites.
How google serve relevant results pages
Google’s primary source of revenue is advertising. So it is in their best interest to show the most relevant & useful search results to their users. By providing high-quality search results, Google can increase user satisfaction & engagement. Which in turn leads to more opportunities to display ads. Therefore, Google’s algorithms are designed to rank websites that are well-structured, have high-quality & relevant content, are optimized for mobile devices, & have a good user experience higher in the search results. Additionally, Google also use various ranking factors like website’s backlinks, website’s loading speed, security certifications etc.
Some of the factors that are recognised by Google for SEO
The anatomy of a search result includes several elements, including the title, URL, meta description, & the content of the page. The title & meta description are important for SEO because they are the first things that users see in the search results & can influence their decision to click on the result. The title should accurately reflect the content of the page and include relevant keywords. The meta description should provide a brief summary of the page’s content and also include relevant keywords.
The content of the page is also important for SEO because it is what Google uses to determine the relevance of the page to the search query. Google’s algorithms analyze the page content to understand the main topic & the relevance of the page to the search query. Content should be unique, high-quality and relevant to the user’s search query, and should be optimized for both search engines and users.
It’s also worth mentioning that Google also looks at the images, videos, structured data etc on the page to understand the context and relevance of the page.
Why SEO is a powerful digital marketing strategy
The role of SEO in digital marketing is to optimize a website. To meet the criteria set by search engines like Google, Bing, Yahoo etc. This includes optimizing the technical aspects of the website, such as its structure, content, meta tags, and images, as well as optimizing the user experience. By doing this, websites can rank higher in search engine results and drive more organic traffic to the website.
SEO also includes activities like keyword research, link building, on-page optimization, and content creation. By optimizing for relevant keywords, building high-quality backlinks, optimizing the meta tags and images, and creating high-quality and informative content. A website can improve its visibility in search engine results and drive more organic traffic.
Additionally, SEO is also used to improve the user experience on the website by making it easy to navigate, fast loading, mobile-friendly, and providing useful information. By providing a good user experience, businesses can increase engagement, reduce bounce rates, and convert more visitors into customers.
In summary, SEO is a process of optimizing a website to meet the criteria of search engines. Improve its visibility in search engine results and drive more organic traffic, and improve the user experience on the website.
Learn more on SEO by visiting the search engine journal. Which can be a very reliable resource to get started with search engine optimizing for your website growth.
