Google Search Console: An Overview
What is Google Search Console
Key features of Google Search Console
Google Search Console vs Google Analytics
Conclusion
WHAT IS GOOGLE SEARCH CONSOLE?
Google Search Console is a free and powerful search console tool provided by Google itself, which helps website owners and digital marketers monitor and improve their site’s visibility on Google by using Google Analytics to track various aspects and factors of a website, such as Google Ads, In the field of SEO and digital marketing, this tool is a game-changer.
The following are some key functions of Google Search Console-
1)Helps in monitoring the website’s performance in Google Search
2)Submits sitemaps for crawling
3)Identifies and fixes technical issues
4)View keyword performance and search queries
Unlike Google Analytics, which focuses more on user behavior and traffic data, Google Search Console is primarily concerned with how your site interacts with Google’s search engine.
Key features of Google Search Console-
The following are the key features of the Google Search Console-
1)Performance Reports
Google Search Console keeps and updates a total performance report of the website and all the activities done on the website, like website-based on Google Trends, which keyword drives the most traffic, traffic from Google Ads, total clicks, click-through rate, impressions, and many more.
2)Google Search Console also acts as a URL inspection Tool-
Google Search Console also helps in checking how Google crawls and indexes a specific page
And let you evaluate the factors like the last crawl date, submit a page for reindexing, and identify crawl errors.
3)Google Search Console helps in security and manual actions-
Google Search Console alerts the owner if it encounters any spammy links, malware, Manual penalties, and any other unauthorized activity.
Google Search Console vs Google Analytics-
Let’s compare Google Search Console and Google Analytics
Google Search Console –
1)Focus
It focuses on search performance of website and also helps in indexing
2)Keyword Data-
Uses keyword data
3)bounce rate-
Not shown
4)click and impressions-
Click and impressions record are shown and displayed
5)Real Time traffic-
Real time traffic is not shown
Google Analytics
1)Focus
It focuses on user behaviour and traffic.
2)Keyword Data-
Uses keyword data but limited
3)bounce rate-
Bounce rate is shown.
4)click and impressions-
Click and impressions record are not shown and displayed
5)Real Time traffic-
Real time traffic is recorded and shown
CONCLUSION-
This bolg gives a brief about google search console which is free search console provide by google. It tells what is google search console,what are it’s key features and a comparison between Google search console and Google Analytics.
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