GOOGLE ANALYTICS 

What Is Google Analytics?

Why does it matter?

Key Features of Google Analytics

Conclusion

What Is Google Analytics?

Google Analytics is a Game Changer.Google-analytics is a free google tool which helps in analysing and track a website traffic by website owner.It also helps in finding trends in g

Google,google advertisement and many more.It provides in-depth insights into user behavior, traffic sources, device types, user demographics, page performance, and much more.

Google-analytics helps you to understand and figure out-

1)What kind of visitors are visiting your site?

2)Where are they coming from?

3)What’s driving conversions or drop-offs?

4)What type of activities are they doing on your website?

5)Finding new things that are google trending

6)Helps in displaying google advertisement 

Why Does It Matter?

Google analytics matter while auditing a website and to improve it and bring more traffic and improve user engagement as it helps in finding-

1)How Did Users Find Your Website?

Google-analystics helps showing and displaying how did the users find your website means from which sources are the users coming from like from business social media,organic searches,google advertisements ,paid ads,referral links and more.

2)What Are The Users Doing On Your Website?

Google-analytics helps us to track and create a report of what are our users doing on our website and what all activities are they conducting like what all pages were viewed, total time spend ,paths taken, interactions like clicks and scrolls

3)Are they completing desired actions?

Google analytics helps prepare a report that are the users or visitors coming on our website doing anything productive on our website like form submission,conversion rate,purchasing product and downloads.

4)What Content Brings Higher User Engagement  ?

Google Analytics helps website owner evaluate what kind of content resonates most with people by finding out factors like what are the most popular pages and highly engaged content

Key Features of Google Analytics

Some of the main key features of the google analytics are the following-

1)Real-Time Reports

Google-analytics helps creating real time reports of activities like what are the number of active users ,what are the doing on our website, what all pages are they viewing ,where are they from and from which device are they viewing our website.

2)Create Audience Reports-

It creates audience reports by getting their audience demographics, geo-locations, devices, operating systems, and more. Like their age , gender,location,device interests,intended.

3)Behavior ReportLearn how users interact with your site:

• Which pages they visit
  
• Bounce rate
  
• Average session duration
  
• Page load times
  
• Site search terms (if enabled)

Conclusion 

This blog gives brief  overview of google free analytics tools called google analytics.It tells what is google analytics,why are they important and some of its main  key features.

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