UAE’s Telecom Communication Overview
The increase of end-user industrial applications and expansion in sectors like the Internet of Things, cloud, data centers, and 5G are both driving growth in the UAE’s telecom sector. Additionally, the country is seeing an increase in internet usage as a result of industry expansion, such as for video on demand (VOD). Numerous businesses are introducing cutting-edge internet plans to fulfill the rising demand for internet services and win over a large portion of the market. In addition, the region’s telecom industry has changed over the past five years from a growth play to a semi-defensive play as a result of an increase in financial risk, more competition, and customer sophistication. By fostering fierce rivalry between local carriers Etisalat and Du, service price reductions have benefited consumers and presented the need for innovations.
Competitive Marketing Strategies Requires the Use of All Means
Telecommunication industry is a very important sector in the world of marketing. The sector is one of the most important sectors that have grown at a fast pace in the last few years. With the advent of new technologies, there has been a lot of change in this sector and this has led to an increase in competition.
In order to make sure that they are able to maintain their competitive edge, telecommunication companies need to come up with new and innovative marketing strategies.
We live in a world where people are on the go. They get information from all different sources, and they expect it to be relevant and personalized to their needs. Telecommunication companies have to adapt their marketing strategies to this new reality.
They need to provide customers with more than just brochures and flyers?! They need to be present on all channels, including social media, email marketing and other digital channels. Omnichannel marketing is the key for success in this industry.
46 Years of Pioneering in Telecom Communication “Etisalat and” Expanding Horizons
“e&” works in a variety of macroeconomic and geopolitical circumstances, with a global reach spanning 16 countries in Asia, the Middle East, and Africa. The telecom sector itself is undergoing a transformation that has never before been seen. This transformation is being sparked by a number of factors, including the development of technologies like 5G, new business models, altered consumer behavior, and the growing influence of over-the-top (OTT) competitors. These elements are gradually eroding the conventional core telecom services revenues, which nevertheless account for a considerable amount of the Group’s operational countries. End-to-end digitisation, which has an impact on telecom operators both internally in terms of operational models and externally in terms of business models and value propositions, is the driving force behind the transformation of the telecom sector and, in fact, all industries. However, we still believe in the role played by brochures and flyers throughout the customer journey.